Omeruo is an eponymous brand by emerging designer, Obinna Omeruo. I have followed the brand since its inception and I can ascertain it has remained true to self. It was birthed in 2016 inspired by the need for clothing to tell stories especially in menswear which is currently downplayed in Africa.
Being a graduate of building and construction, he has used the principles of structure and applied. them to his designs which are evident by the embroidered laser-cut flowers and 3D tassels. He’s focused on redefining contemporary menswear in Africa. I love that he brings a new take on otherwise regular African attire including but not limited to the agbada and senator designs.
His SS19 collection titled ‘At water’s edge’ is inspired by his love for Greek mythology. I am especially taken by the cohesive colour theme which includes green, yellow and neutrals such as white, black and grey in jersey, mesh, silk organza, chiffon, cotton and crepe fabric and the intricate design detail which makes for unique pieces.
I was privileged to review his latest collection where I styled some of his pieces to my interpretation of what the fashion-forward (African) gentleman should be wearing. Click on the gallery below to see more photos.
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Credits:
Outfit: Omeruo @Omeruo.ng
Hat: Shopped from @JumiaNigeria
Photography: Paul Maestro Studios @paul_maestro
