Africa’s largest tech and digital media event Social Media Week begins on the 4th of February 2018 and BellaNaija Style will be hosting a panel on the 7th of February titled “The Democratisation of Fashion: New Media, Storytelling & The Role of Technology in the African Fashion Industry” – a panel discussion with 3 industry leaders in the country at #SMWxBNSTYLE19.
Meet one of our panellists- David Peterside
David Peterside is the Co-Founder/CEO of Fashion Map App. Fashion Map allows you to find Tailors, Brands & Fashion designers at the click of a button. It seeks to bring visibility to African Fashion creatives and enable local fashion businesses no matter the size.
This innovative platform will not just help people find great designers for their occasions, it will also help designers increase their client base which will eventually increase their income and help them be more focused on their creativity to satisfy customers rather than using their “thinking time” to increase their clientele base.
David comes from a technology & business background
Prior to Fashion Map, he worked at Union Capital. He also served as the project manager at agri-tech project Vocoa. Vocoa was developed to alleviate poverty among farmers in West Africa through financial literacy through AI & natural language processing. At Vocoa he partnered closely with World Cocoa Foundation, United Nations subsidiary International Trade Centre (ITC) & German Development Agency (GIZ).
He attended Lancaster University with a B.Sc hons in Computer Science.
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In a hyper-connected digital age, it can be a challenge for brands to tell their stories and cut through the noise with clarity and credibility. Add in a broken distribution system, a news cycle that moves at warp speed and heated political and social climate – social media can feel fraught with peril for both established and emerging brands.
We intend to discuss with David Peterside and other creative fashion leaders who have mastered the elusive balance between technology and fashion and are at the forefront of shaping the industry’s future.
Date: Thursday February 7, 2019
Time: 1:00pm – 2:00pm
Venue: Experience Stage