Juvia’s Place the cult beauty brand renown for its African inspired pigmented eyeshadow palettes. And now the brand is launching complexion products — foundation and concealer.
Just yesterday, the brand launched its very first foundation concealer for =N= 12,000 ($34).
It dropped the news on their Instagram, saying:
“In a society where there is pressure to be picture perfect, at Juvia’s Place we believe beauty comes in different forms, colours, shapes and sizes. Regardless, of what skin colour you are, The most beautiful thing is confidence and loving yourself. You are Magic.
Juvia’s Place also posted a foundation guide which features a break down of the different shades and the three kingdoms. The “I Am Magic” foundation line is coming in 42 different shades distinguished by 3 kingdoms — the Light, Medium and Dark — eight families (your shade), and four undertones: cool, warm,olive, and neutral. Packaged in a stunning coral tube, according to their website, the foundation is =N=7,260 ($20) for 1.6 fl oz and the concealer retails at =N= 5,082 ($14) in a 0.34 oz glass bottle and comes in 24 shades. Formulated with emollients and amino acids, the concealer provides “intense colour without compromising feel and texture” while being nourishing on the skin.
The foundation and concealer can now be purchased on Juvia’s Place’s website, ulta.com, and select Ulta stores.