Celebrity hairstylist Ayo Smiles of BernardSmiless fame in Lagos, Nigeria, who is responsible for taming the tresses of Toke Makinwa, Mercy Eke, Toju Foyeh, Osas Ighodaro, Kaline Akinkugbe and Funmi Iyanda (among others), reveals origin story and more in this short Q&A with BN Style!
BNS: Tell us about your favourite celebrities to work with
I don’t have a favourite celebrity cause i like them all.
BNS: What is your favourite hairstyle you’ve created for a celebrity
I think i will say Mrs Osas Ighodaro‘s hairstyle for the Ocean’s 8 movie premiere cause that was my first time ever doing a finger wave.
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BNS: Are there any products that you pretty much use every time?
I use different types of product reason being some are hard to get in the market.
BNS: Anything else you believe is crucial to a look?
God and bobby-pins
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BNS: Tell me your origin story. How you got into the business:
I got into the hair business like a joke because I love playing wit hair. My childhood friends will tell you that they can’t be around me without touching or doing something to their hair. My Mum used to be a Hairstylist (she is more of the old school washing & setting, colouring etc).
BNS: When you started really focusing on your social media, did you have a plan?
Well I have a focus cause I am a mobile hairstylist and using social media is the best way to show my skills, range and what I can do.
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BNS: Some people find social media stressful. Do you think it’s important to put positive things out there?
To me social media is fun and another way of connecting with people out there. So I think staying positive is the best.