Fast-rising fashion brand ruru has unveiled a new collection of tunics, easy wear sets and separates and maxi dresses for the everyday woman.
The Ruth Obih-led brand prides itself on its firm foundation of using high quality, biodegradable and eco-friendly fabrics. The brand is passionate about protecting the planet by sourcing and using sustainable organic cotton and fibres such as linen. Linen one of the most eco-friendly and sustainable materials on Earth with benefits for both humans and the planet: it’s antimicrobial, breathable, lightweight, absorbent, moth-resistant, and cooling.
This new collection sticks to the brand’s ethos, with stylish and vibrant linen pieces for the sophisticated, free, chic and stylish woman.
See the full lookbook below
Credits
Brand: @shopruru www.rurustore.com
Photography: @tosin.akinyemiju
Model: @bethmodelafrica