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Music star Fireboy DML and global online retailer boohooMAN have teamed up to create a summer-themed collection.
The new collection features ten men’s two-piece sets inspired by Fireboy DML’s vibrant style and traditional African culture. The outfits come in block-printing, precise cuts, floral, tropical, prints and stripes.
In an interview with PAUSE magazine, the music star spoke about how he infused his African culture into the collection.
Matching is a very essential part of the African culture when it comes to fashion. We are all about patterns and colours and when they come together and match it makes more sense. It brings out the vibrancy of the whole thing. That’s what makes it beautiful. I’m an African young man, I represent the African culture, so it’s that’s just my way of saying, I might be a pop star, I might be this, I might be that, but I’m African. This is what we represent: culture, beautiful colours, matching fits.
The boohooMAN x Fireboy DML collection is now available on boohooMAN.com
See all the campaign images below.
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