boohooMAN is excited to announce its latest collaboration with Nigerian music sensation Shallipopi, launching a brand-new AW24 collection that blends workwear-inspired fashion with 90s hip-hop vibes.
Rooted in the desire to escape the grind of everyday life, the collection taps into Gen Z’s craving for balance in a post-pandemic world, offering pieces that are practical, versatile, and built to last.
boohooMAN is also elated to announce with this partnership a new wholesale partner in Nigeria and the very first gateway for West African customers to shop the brand via its very own domain boohooman.ng.
boohooMAN has a standing history of supporting and celebrating Nigerian talent such as Burna Boy, Rema and Omah Lay. boohooMAN sees this crossover as a huge milestone, listening to demand, and working dynamically to facilitate a solution.
Known for his genre-defying sound and magnetic presence, Shallipopi has brought his unique flair to the design process, making this collaboration a celebration of both fashion and music. Reflecting key themes from the AW24 catwalks, the collection is rich in
workwear influences, western-style comfort, and the resurgence of 90s hip-hop aesthetics from New York’s streets.
The result is a dynamic range that fuses the old and the new.
I’ve always believed that fashion is a powerful form of self-expression. Collaborating with boohooMAN on this AW24 collection has been an incredible experience. This line blends my musical roots with bold, innovative styles that resonate with today’s youth.
Each piece reflects the spirit of freedom, creativity, and resilience, and I can’t wait to see how our fans mix and match these looks to create their own unique style.
— Shallipopi.
Featuring 49 pieces, the collection spans from carpenter-style denim to distressed graphic jersey sets, embodying relaxed silhouettes and rich detailing. Shallipopi’s influence shines through, with his signature bold style infused into the collection’s standout, oversized pieces.
From spray and dirty washes to autumnal layering, every garment is designed to offer effortless style and laid-back vibes for everyday wear.
The colour palette compliments the collection’s streetwear focus, featuring earthy tones like brown, tobacco, and grey, contrasted with vibrant accents of pink and orange. Fabrics include brushed knits, twill, faux leather, and woven checks, offering a balance of comfort and edge. The mix of workwear details and distressed finishes further adds to the collection’s gritty, yet refined, aesthetic.
Designed to cater to a diverse audience, the collection is available in sizes XS to XL, with price points ranging from £12 to £50. Each piece is built for layering and longevity, making it perfect for the changing seasons.
Launched globally on 10th October at boohooMAN.com and boohooMAN.ng in Nigeria the collection gives Nigerian consumers the chance to shop conveniently at home for the first time. This turning point offers Shallipopi and boohooMAN fans a collection that seamlessly blends streetwear, workwear, and bold, iconic style.
See more from the collection below:
About boohooMAN
Online global retailer boohooMAN.com is a pure-play online shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between its products and
core customers.
Since 2016, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Gunna, Burna Boy, Trippie Red, Tyga, French Montana, Quavo, Headie One and Major League DJz.