The fashion scene is Lagos has always been vibrant even as far back as the 70s. An era marked by elaborate headgears, colourful aso-oke and lace fabrics sewn into oleku style iro with short buba wrap skirts.
In this new editorial tagged “A Ti De” by Oye Diran for contemporary African fashion publication Nataal, the photographer captures fashion of that era in a colourful way making us want to revisit vintage bold jewelry and the iconic 70s hairstyles.
He wrote:
“A ti de” meaning “we have arrived” is a project that explores vintage Yoruba fashion from the 60s, 70s, and 80s. The aim of this series is to convey and shed light on the richness of cultural fashion during that era, particularly the Iro and buba of the yoruba tribe.
Growing up as a kid in Lagos, Nigeria, I recall looking at old pictures my mother had of herself, friends and family. From their stylish conventional Yoruba attires to more contemporary styling of the attires.
Hairstyles from Afros to beehives. These curated memories of my heritage were among my inspiration.
See the full feature on www.naatal.com
Credits
Photography, art direction and styling Oye Diran
Film direction Oye Diran, John Kolleh
Models Fatima Ayinde, Bemisoul, Dorcas Adekanbi
Hair Mohan Jean Mary
Make-up Beauty By Bless
Styling assistance No Studios
Photography assistance Obinna Obioma
DP John Kolleh