Aga Culture Unveils New Bubbly Collection 'AADA' & It's A Must-See

The Aada Collection is Aga’s culture first clothing collection, brimming with colour and inspirations. With this collection, the designer- Moyo Ogunseide collaborated with – Adekepemi, a multimedia artist. The collection was inspired by Moyo’s Childhood, dreams made up of endless strings of Hibiscus flowers and freehand drawings to while away the days in Ibadan.

Aga was founded in 2017 by Moyo Ogunseinde who was born in the sleepy town of Ibadan in a moving car on the way to the hospital. Growing up in Ibadan affected her profoundly as the environment was full of lively market places, red sands, brown roofs, vibrant celebrations and the general cultural energy.

The bright colours of bustling Ibadan street markets and pulsating rhythms of Lagos inspired the colour palette. Also, the calm nostalgic spirit of childhood days roaming in hibiscus gardens, drawing the simple shapes, architectural lines, and bold colours reflect the notion of “clothing as art” and ‘clothing as a story board’. The vibrant fashion collection is mainly female, but it also has a mix of androgynous pieces.

According to the brand,

In Victorian times, giving a hibiscus flower meant that the giver was acknowledging the receiver’s delicate beauty. In the same way, we acknowledge that each and every one of us has a delicate beauty waiting to be acknowledged. In Aada, from Aga culture, there is an acknowledgement of the delicate beauty in you. Now can you both be the giver and the receiver for the beauty within. Permitting the playfulness within you blossoms.

See the collection below: