Andrea Iyamah, the creative force behind the cult favourite eponymous womenswear brand, has marked a significant achievement in her career with the inauguration of her second physical store, strategically located in the bustling heart of New York City.

@andreaiyamah

Situated at 379 Bleecker Street, Brooklyn, the meticulously designed store boasts stylish printed chairs, spacious areas for perusing clothing and accessories, and a cosy back section. Here, a large beige rug with subtle grey speckles complements the setting, surrounded by mannequins showcasing chic swimwear, artisanal fringe, and plissé sculptural dresses.

The brand wrote on their Instagram page:

NOW OPEN 🌕 Experience the Andrea Iyamah NEW YORK store and immerse yourself into a world of adventure and cultural discovery. The citrus-scented space transports you into a haven of natural textures and organic shapes synonymous with the Andrea Iyamah DNA.

Shelves are graced with unique accessories, complementing racks of figure-flattering pieces in rich vibrant colours. Located in West Village, New York, our in-store stylists are ready to elevate your style and walk you through pieces that will complement your spirit.

The stylish gathering included Chelsea Boatey, Jeneé Naylor, Ash Forde, Simi Muhumuz, Tiffany M. Battle, Tenicka Boyd, Nana Agyemang, and various others, all showcasing their style in ensembles from Iyamah.

In an interview with Essence Magazine, Andrea talked about her intentionality in having her stores in specific locations:
I don’t take for granted all the women that wear the brand for all these years. I think for me this is just the first step to what I know is even bigger. I have hopes of expanding to Los Angeles, Miami, and later Europe. My team and I feel the brand is something that we want people to touch, feel, and actually experience inside the space that we have designed.

Fashion is not just about building a brand or about e-commerce. So I’ve always felt that brick and mortar was a good strategy, you just have to do it with intention.