Textured hair care brand Bread Beauty Supply has officially been acquired by Cost of Doing Business (CODB), the newly formed holding company founded by Topicals CEO Olamide Olowe the youngest black woman to raise $10 million funding and President Sochi Mbadugha. CODB will now oversee operations at Bread, supporting the brand’s next phase of expansion while serving as strategic advisors.

Bread Campaign Shoot via Instagram

For those familiar with the creative flair behind both companies — from Topicals’ standout campaigns to Bread’s irreverent tone and trademarked “Scalp Thingy” massager — the partnership feels like a natural next step. It’s also a powerful one, marking one of the first acquisitions by CODB.

“Typically when a Black-owned business gets acquired, so many things are changed and altered in a way that isn’t serving our community,”

Olowe tells ESSENCE exclusively. That reality makes this acquisition especially meaningful for Bread founder Maeva Heim.

“They understand what it takes to build a generational defining brand in this market and I can’t wait to see where they want to take the brand,” she shares.

And true to fashion, CODB Holdings has maintained the brand’s DNA and mixed with the brilliance of Topical’s Campaigns as this is seen in a new campaign,  A Love Like Ours.

 

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Founded in 2020, Bread Beauty Supply quickly became known for its minimalist packaging, playful product names like Bread Puffs and Scalp Thingy, and its clear commitment to textured hair. That vision resonated with retailers early on — Bread launched in Sephora the same year it was founded, making Heim one of the few Black women to bring a beauty brand into the major retailer.

As the brand begins a new chapter under CODB Holdings, Heim will remain in her role as Chief Creative Officer while Olowe and Mbadugha lead strategic operations.