The day is finally here! House of Tara continues on its quest for innovation and in the spirit of standard setting in the beauty industry, the collaboration campaign and simultaneous retail drop made its internet debut today.

@smartmoneyarese

Fans of Arese Ugwu and the brand have waited patiently for more details since the collaboration was officially announced three days ago.

Like all of House of Tara amazing products, the lipstick and liner is definitely pocket-friendly, and the power colour aptly named Arese Red is Smart Money Woman-approved and the timing is perfect – released on International Women’s Day with an exciting giveaway as well.

We hope it’s the first of many collaborations.

Shop the Smart Money Woman Collection in House of Tara stores nationwide now!

Omg!!! Thank you so much guys for all the kind words.. the support for this campaign has been so humbling …God bless you all!!! I loved all the comments that shared what keeps you feeling empowered…your posts and stories inspire me..it was soo tough to pick just 5 but the winners for this give away are @msmarybruno1 @trulyrevealed @chy_di_nma @noranelsons_kollections and @iamtheomolara!!!!! Don’t worry there’ll be more giveaways ???? @thesmartmoneyassistant will contact all the winners via DM to arrange pick up of your #aresered collaboration with @houseoftara_intl #SMARTMONEYCOLLECTION❤ #pressforprogress #IWD #internationalwomensday #whatmakesyoufeelempowered video credit @arcadiamobiletv @mrmarine creative director: my cousin @theblackruby ❤

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Are you excited about this collaboration? Let us know in the comments!