Cult Nigerian fashion brand Grey has announced that it will close its flagship store and say goodbye to its fans for good at the end of this month. Taking to Instagram, the brand wrote that its doors will close today July 2nd , almost a decade after it launched.
View this post on Instagram
Though rumours have been swirling for a few months now, the move still comes as a shock. Amid the plateauing and general decline of a lot of contemporary home-grown fashion brands, Grey remained a beacon of hope – a brand that had managed to stay critically and commercially relevant over 10 years (a feat in the Nigerian climate), largely due to its high quality well-designed pieces, and innovative brand collaborations – all fulfilling their mantra “where design meets functionality.”
The brand was founded in 2009 by Rukky Ladoja, Obi Obi and Tola Ayanwale. Though there is no reason given in the brand’s only official statement, sources familiar with the matter state that the founders are simply ready for the next chapter.
We are definitely sad to see them go, but we wish them all the best in their future endeavours.