Imaatu’s latest ad campaign for their couture line is a fusion of best worlds – Europe and Africa. Portraying more fun, glamor and an unapologetic side; the imagery has a playful edge that is both flirty and sophisticated, not undermining the whole essence of the collection.
Shot in the busy streets of Lagos Nigeria, the collection of flowing gowns with silk and chiffon fabrics and chiseled waistlines makes a beautifully feminine collection fit for that daring and vibrant lady.
Imaatu (formerly known as Fulani) is an experience in every way, shape, and form. Imaatu celebrates women globally and empowers them through her creations to emphasize their feminine charms.
The brand’s designs radiate joie de vivre and self-confidence through colorful fabrics, with great importance to unique cuts that do not limit the wearability of each piece.
Credits:
Designs: @imaatufashion
Photography: @oa.productions
Model: @victoryogbeide @xa_models
Styling: @jowysfashionconsulting