KAI Collective‘s founder/creative director, Fisayo Longe may have unlocked the ultimate summer staple with the Adesuwa sundress. The Adesuwa dress made its grand debut on TikTok where Fisayo showcased its exquisite design and flow in a video captivating her audience’s eye.
The post quickly garnered attention with thousands of likes, views, and comments from enthusiastic fans asking for more details. See the post below:
@fisayolongejust to feel something♬ original sound – Fisayo Longe
When she posted the Adesuwa dress on Instagram, the reaction was no different so, Fisayo quickly created a waitlist. She anticipated demand would outweigh supply upon launch, she realised they hadn’t made enough and the dress would sell out immediately after it launched. In her interview with British Vogue, she said:
It is a dress to fit every woman and every situation. With its cinched and ruched waist, puffy hips, long length, and simple white hue, it’s both minimalist and maximalist, modest yet sexy. It makes for a great canvas.
Swipe through the carousel to see the Adesuwa sundress:
View this post on Instagram
I named her Adesuwa, after my favourite Nigerian name ever. I will always love Gaia because it changed my life but Adesuwa has become my favourite Kai dress ever- for its volume, fabrication and silhouette. A true work of art, flattering every woman.
— Fisayo Longe via Instagram
Hit the ▶ button below to watch a bit of the production process:
View this post on Instagram
Read her British Vogue feature here
CREDITS