The Urban Extravaganza Collection infuses modernity into late-90s fashion in an unforced yet unconventionally stylish way.
According to the brand, it was important to reference some of the aesthetics (such as matrix codes, landline telephones, desktop computers, TV sets, etc.) used around the time to bring back memories.
The collection consists of 18 luxurious and exclusive looks namely Cold Hotfix, Feel Shine, Instant Classic, All Eyez On Me, ~Mind Control~ Optical Warp, Y2K, Striped Conductor, Identity X Denim, Noire, Habibi, Trompe L’oeil, Y2KII, Pine, Bad Guy In Pink, Millennium Bug, Seraph, The One And Neo Energy that has been named intentionally from Y2K tag lines, sewing techniques, Colour, Language, Appearance, Matrix the movie and even an album all relevant in the period.
The Urban Extravaganza pieces are for the ambitious, bold, youthful, stylish, eccentric and exclusive.
The collection also drew inspiration from sounds during the creative process of each piece. Hence, Ladel Music – a project that focuses on the important role music plays in Ladel‘s creative and cultural impact.
CREDITS
Brand: @ladelmen
Creative director: @olaetcetera
Art director: @k.in.g_black
Photography: @itsboye for @smilesfotografi
Asst. Photographer 1: @pboypixxel
Asst. Photographer 2: @iamotslim
Makeup by @nichizsmiles
Video Shot by @themichaeljoseph.cine
Video Edited By @visualsbyskepta
Vfx 1: @simtech30
Vfx 2: @olowoolamilekan
Models @coffeee_coloured , @_theman_josh , @_dafred_ , @andrews_magic
Music Producer: @geofficialmix
Music Distribution: @iam_mirabelekezie