From November 7th to 10th, 2019, international beauty giant- Lancôme set up an inviting podium at The Palms in Lekki, Lagos for makeup artists, beauty enthusiasts, and most importantly its clientele with the aim of introducing a 20% Makeup Artist discount on its best-selling foundation – Teint Idole Ultra Wear.
The Parisian leader in beauty kicked off the podium with a 2-day free masterclass for select makeup artists in the Nigerian scene to showcase the Teint idole range. The masterclass took place in the Beauty Bar by Essenza and was headed by beauty blogger and make-up artist Dodos Uvieghara – Head Makeup Artist at D’Artiste by Dodos, and had in attendance the likes of Lillian Paul, Beauty by Tejj, Meraki by Onome, Jane of Flawless Faces by Jane, and Adella, to name a few. The masterclasses were fun and interactive and had a few of the Nigerian Lancôme influencers such as Zainab Balogun Nwachukwu, as well as Powede Awujo as the muses.
The makeup artists experienced the products, exchanged tips and tricks during the class, while celebrity make-up artist Sutchay Enyokwa and Lancôme make-up artist- Demola Ogunbiyi matched consumers and passersby by finding their shades, and gave out free samples and deluxe gifts to all who purchased the Teint Idole Foundation. Fashion IT girl Idia Aisien swung by the podium on the 3rd day to interact with her followers and gifted them free makeovers after getting her own face beat.
See more photos from the event below
Following the activation, makeup artists are entitled to a 20% discount off the foundation every Monday if they purchase from any Beauty Bar by Essenza nationwide. The discount applies to 3 bottles of foundation per purchase. The Teint Idole podium will be back from November 21st to November 24th, 2019 in Ikeja City Mall.