Lancôme Paris is set to unveil its latest Eau de Toilette from the La Vie est Belle fragrances in Lagos. Following the success of its garden-themed Parisian brunch which held earlier in the year, the French leader in cosmetics continues to forge meaningful relationships with leading ladies in Nigeria.
From the My Shade My Power Campaign to the Paris trip Powede Awujo, Betty Irabor, and Waje went on, Lancome continues to prove that giving a voice to African Women through inclusivity and empowerment is one of its top priorities and this made their La Vie est Belle the No 2 Fragrance in Nigeria!
The new La Vie est Belle en Rose which launched in February represents an “ode to happiness”. The famous La Vie est Belle Eau de Parfum is reinterpreted with a floral fresh, petally, generous and luminous signature of a peony and roses heart.
It is an invitation to look at things differently, to regard life through the power of positive emotions. Like a filter of optimism on life, an invitation to always see the brighter side of life, its pink side, and to cultivate happiness through all its forms.
The CEO of Lancôme’s PR company in Nigeria Glam Brand Agency- Bola Balogun also stated;
We are excited Lancôme is authentically focused on diversity and inclusion of the African women in their products and campaigns.
We are definitely looking forward to the launch event this weekend!
