Lancôme‘s latest campaign is a celebration of women and diversity through its Teint Idole Ultra Wear foundation.
The campaign features incredible African women ranging from stylists and editors to beauty influencers and businesswomen, each representing the beauty of diversity and a common love for the new foundation line along with three heroes who have earned their right as groundbreaking innovators in their various industries.
WAJE
Singer/Song Writer
Her Power: Passion
Her Shade: Shade 10.2 – Bronze.
“No matter what people say about you, you need to trust in yourself and follow your dream, as soon or later….you will get closer to it” – Waje
She started singing when she was a young girl… In 2007, Waje decided to launch her music career. Though she still was a student, she sang at every given opportunity. Waje has a daughter, Emerald, who was born when Waje was 17 years old. The name of Emerald’s biological father remains unknown.
In 2008, Waje featured as the female voice in P-Square’s hit track “Do Me”. Afterwards, her singing career boosted further as she participated in Advanced Warning (a reality TV show which featured artists that are on the verge of a breakthrough) and came out as the first runner-up. The show was organised by MTV Base South Africa and ZAIN Nigeria.
In 2013, Waje released her self-titled debut studio album. Several her songs have received a number of award nominations and winnings. In 2014, Waje was nominated four times at the World Music Awards: World Best Album, World Best Live Act, World Best Female Entertainer and World Best Entertainer.
Waje is currently working with the youths of her community through an organisation she calls WajeSafeHouse, where she teams up with other NGOs quarterly to help fight for their cause.
Lancôme’s Teinte Idole Ultra Wear Foundation is available at Temple Muse and BeautyBar by Essenza.