Lagos Fashion Week, one of Nigeria’s most recognized and anticipated multi-day fashion events, has just announced its schedule. Set from the 27th of October to the 30th of October, the event will be taking place at the Lagos Fashion Week Tents, Federal Palace Hotel.

The defining theme for this year’s edition is #TheFutureStartsNow. The theme speaks to the need for a global fashion industry that preserves and conserves the environment and values people over profit. The future of fashion for the next decade and for many more to come starts now. It begins with a community of rising talents springing up across the continent, and with a commitment from our ecosystem to adopt a functional fashion system that delivers environmental, societal, and economic solutions that are beneficial for all.

The designers of this season, Cynthia Abila, Pepperow, Studio IMO, Elfreda, Maliko, TJ Who, Babayo, GETO, and VicNate, alongside their muses Angel Obasi, Saleema, Deola Adebiyi, Wole Babalola, and Abiola Sonaike, expressed their interpretations of the future of fashion in Africa.

The Future of Fashion to me means smart production/consumption, sustainability, innovation and technology

– Omafume Niemogha

The Future of Fashion is in the metaverse for me, a confluence of physical and virtual fashion

– Edwin Okolo

The Future of Fashion is wearable technology: Smart and intelligent textiles/footwear and garments are fast becoming the innovation

– Cynthia Abila

Despite this year’s edition being held at The Federal Palace Hotel, the show is embracing a hybrid model with digital shows placing the spotlight on rising talents across the continent. Distinct exhibitions of collections by selected designers will also be featured.

#LFW2021 Schedule

  • Fashion Business Series: 27th October 2021
  • Digital & Offsite Shows: 28th October 2021
  • Physical Runway Shows: 29th-30th October 2021

On the 27th of October, Fashion Business Series, a platform designed to facilitate conversations with key stakeholders in the industry will hold digitally. Key Speakers are Aissa Dione, Busayo Olupaona, Chid Liberty, George Gachara, Laureen Kouassi-Olsson, Mariama Camara, Roberta Annan, Tammy Tinker, and Viola Labi amongst others.

Lagos Fashion Week is keen on facilitating new conversations and exchanges of ideas surrounding sustainability in fashion in Nigeria and Africa. To this end, LFW has teamed up with Fru Girls and PopSwap-a new digital community for the Global Fashion Exchange to host an inaugural digitally-enabled Swap Shop experience in Lagos which will take place from the 28th-30th of October. Setting an example when it comes to sustainable fashion and the practice of recycling, Lagos Fashion Week will facilitate the exchange of pre-owned items through swapping, sharing, donating, and resale.

For more information on the upcoming Heineken Lagos Fashion Week, visit www.lagosfashionweek.ng 

See below for more pictures from the Lagos Fashion Week campaign.

 

Credits
Photography: Demola Mako
Creative direction: Chuchu Ojekwe
Produced by: Style House Files
Makeup: Wura Salvador
Hair: Lush Hair Nigeria
Muses: Angel Obasi, Deola Adebiyi, Saleema, Wole Babalola, Abiola Sonaike
Shoes: Shekudo, Maliko Studios
Jewelry: Milola Jewels
Models: Beth Modelling Agency (Natse Jeide, Chioma Tagbo )