LuLu Lingerie has firmly positioned itself as one of the leaders in the intimate apparel industry in Nigeria. Its recent partnership with Shoprite cuts across all its 19 outlets in the country. This comes in addition to the brand’s four flagship locations.
The expansion plan means more women and men can now have access to quality innerwear at a friendly and affordable price. Speaking on the recent partnership, Founder Oluchi Orlandi commented, “The partnership with Shoprite – currently Nigeria’s biggest retail chain, comes as a response to the increasing demand for our products, and a need to improve accessibility. We are excited to have more people experience the brand and our amazing product selections”.
With similar strategic partnerships and additional store openings planned for the future, LuLu Lingerie is set to become a major player in the Nigerian apparel market.
Lulu Lingerie is Nigeria’s first innerwear destination, catering to a full spectrum of body types, tailored to fit and adorn the bodies of West African men and women.
LuLu Lingerie offers complimentary bra fittings and product education for each brand displayed in the store
Photo Credit: Lulu Lingerie