Sustainable womenswear brand, founded by Cameroon Designer Sarah Divine-Garba  Maison d’ Afie debuts its new collection Ngondo which means festivity in her dialect. The collection is inspired by Kaba, a traditional Cameroonian attire inspired by Victorian style.

In the brands own words:

For the Ngondo collection, Sarah Divine-Garba the creative head of women’s wear brand, Maison d’Afie, repurposes a Cameroonian Colonial classic maxi gown known as the Kaba which was paradoxically born by white missionary wives in the 19th century, as a cover for half naked Douala women who’s irresistibility supposedly distracted their husbands.

 

Sarah draws from her Sawa (the name given to the coastal tribes of Cameroon) culture and rich childhood memories to create this impassioned modern interpretation of what was once a plain dress with a sack like silhouette born by colonial masters, but has now become an integral part of her heritage.

 

Designing this collection, for Sarah, rather required a personal honesty that she’d never had to deal with since starting Maison d’Afie. She had to declutter and distill to her core values, leading to a stronger resolve to define and express her identity which also required that she stepped away from some traditional approaches that exist within the industry and carve out something more sustainable for her brand and truly reflective of her values and beliefs. 
 
Colour choices across this collection represent the tropical green forests where most of the SAWA tribes are found and the blue rivers that meander through these forests.
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