American fashion doll and media franchise Bratz teamed up with London-based label Mowalola, led by Nigerian-born designer Mowalola Ogunlesi, late last year to release an all-new collection of haute fashion dolls.
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Reimagining two signature Bratz Collector dolls, the collection sees fan favourites, Felicia and Jade, upgrade their looks with exclusive collaboration pieces. According to the brand in a statement, the limited-edition dolls aim to represent the youthful spirit of both brands and fall in line with Bratz’s foray into the world of fashion.
Jade and Felicia have received a total makeover from Mowalola, with their ensembles taking cues from team Mowalola’s favourite Bratz past collections, including Tokyo A Go-Go, Pretty ‘N’ Punk, Treasures and Live in Concert.
After a successful collection, the collaboration has made its way to Bratz’s TikTok with a theme song tagged Lagos Bratz Doll by Nigerian rising artiste Empress Adetoun aka Miss N0vember. The song, which is also available on music streaming platforms, has garnered over 190k views on TikTok in just three days.
Empress took to her Instagram to spread the good news:
It’s been a wholesome couple of days and I’m so proud to say that my debut single ‘Lagos Bratz Doll’ is officially @bratz approved!!💋💥 I literally represent all the women from Lagos who dare to dream big.
I have so much love & admiration for the @mowalola x @bratz team❤️🔥❤️🔥 like I’m still as excited as I was when I first got the call. Big shout out to @rajadava_ for making this super stylin’ video😍😍 And @thekidparris for producing this HIT record.
Thank you to everyone for your lovely messages and all the support. Ultimately, thank you Jesus – No I’m not lucky, I’m BLESSED! 🎀
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