The festive selection celebrates the month of Ramadan with Crocs’ iconic silhouettes and an assortment of elevated Jibbitz™ charms, coming to life through an integrated campaign.
In celebration of Ramadan this year, Crocs™ is launching a bespoke capsule collection of its recognisable Clogs, Slides and Jibbitz™ charms, alongside an empowering multi-channel campaign, “Share the Joy”. The integrated campaign reflects Crocs’ mantra of “Come As You Are” by bringing to life the themes of reflection, diversity, and celebration with loved ones.
The limited-edition capsule is a festive, glamorous, and sparkling take on some of the brand’s best-selling styles, offering something for the whole family to celebrate Ramadan in a comfortable, stylish, and authentically Crocs way. The assortment is comprised of four unique styles, including the Classic Clog, Platform Clog, Kids’ Clog and the all-new Platform Slide silhouette.
The signature footwear, offers a variety of eye-catching colours and patterns for the occasion, playing with silver and gold glitter ombré, and a pearlescent white. Included in the collection is an elevated 5-pack of Jibbitz charms with gold and jewelled accents, providing multiple options to personalise and embellish your look for the celebratory season. Stock availability will be announced on social media platforms so make sure to follow Crocs Nigeria on Instagram and Facebook for more information.
The campaign continues the “Share the Joy” messaging first introduced last year, launching a hero film that celebrates the diversity of the Muslim community. Brought to life in partnership with London-based creative agency, Stereo, and community and creative agency Muslim Sisterhood, the multi-channel activation champions inclusivity through an authentic lens, reflecting Crocs’ mission of encouraging everyone to be comfortable in their own shoes.
Muslim Sisterhood is a powerful global movement which aims to challenge outdated rhetoric and push for Muslim inclusivity in mainstream media, forging a new dialogue through its art and workshops.
Captured by photographer, Jameela Elfaki, and director, India Harris, the female-focused cast represents Muslim women along with the uniqueness of all individuals and inspires people to be comfortable in their own shoes. The campaign puts the spotlight on the protagonists during the festive month of Ramadan, providing space for joyful togetherness while wearing Crocs’ all-new capsule collection. Watch the video here.
ABOUT CROCS:
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear, combining comfort and style with a value consumers know and love. The vast majority of shoes within Crocs’ collection contain Croslite™ material, a proprietary, moulded footwear technology delivering extraordinary comfort with each step. In 2023, Crocs declares that expressing yourself and being comfortable are not mutually exclusive.
To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com, www.crocs.eu, or follow @crocsmauritius on Instagram.
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