The Republic Retail Hub Spotlights Creatives for its Debut Campaign

Influencer marketing is growing exponentially, and ever more fashion and retail brands are turning to Insta-fluencers and content creators with high follower counts to promote their brands. New multi-brand retail store The Republic, however, is taking a slightly different approach. The newcomer instead chose to spotlight a group of creatives who embody their ethos and whilst some of these content creators are undoubtedly influencers in their own right, the decision to work with individuals spanning a spectrum of influence is a gamble we are willing to bet will pay off.

Check out the campaign images below featuring creatives from accomplished writer and unofficial fashion guy Ayodeji Rotinwa to OAP and fashion enthusiast Kaylah Oniwo