TFH is the fashion designing arm of The Fabric Hub owned by Patience Odokor. It affirms its vision to be Africa’s foremost menswear fashion brand with strong African roots, with its debut collection “The Journey”.
The collection shows African fashion evolving while still maintaining its cultural value. The designs are anchored on a rich selection of colours that depict nature while paying attention to minimal, yet classy embroidery designs fit for the discerning man.
TFH’s artistic director derived joy from being able to play around the simplicity, flexibility and elegance of the Northern Nigerian artefacts which inspired the designs, while sticking with the brand’s culture/ethos of designing clothes that spark up confidence in men.
The use of luxurious Wool-Cashmere blend fabrics and traditional cut, silhouettes and craftsmanship simply sets this debut collection apart and stands it out in from existing menswear fashion brands.
The collection was showcased at the just concluded Fashion’s Finest Africa (The Epic Show), which by the way, is the brand’s debut fashion runway show.
Without a doubt, TFH is set to be the next big thing to hit the African fashion scene.
Campaign
Credits
Photographer: Jerrie Rotimi
Stylist: TheStyleInfidel
Fashion Illustrator: Victoria Udoh
Brand Manager: Eniola Edun
Model: Olasunkanmi Abayomi
See the Lookbook Below
