Fashion retailer Grey Velvet is back with a new instalment from its GreyVolution, With Love from Lagos campaign!
According to a press statement from the brand:
The GreyVolution With Love from Lagos, continues as Grey Velvet presents a work to out-of-office collection which explores the transition from Day Time to Play Time inspired by the best of both worlds of the metropolitan city that is Lagos, which presents maximum hustle and entertainment. It unveils a 360 degree shoppable collection, which evaluates bold and evocative prints and styles within high end fashion, and the values of openness and love that the brand strives to uphold. The pieces depict the classical GV woman with light-hearted but empowering looks which highlight the correlation between work and out of work office styles, these cleverly hint at how what the GV Woman wears is so versatile and can transition from the day time look into the play time look effortless.
Grey Velvet is still solidly behind its continued mission to raise the profile of African designers at home and beyond.
Campaign Creatives:
Clothing: @greyvelvetstores
Styling: Ifeoma Odogwu @hyperfashun
Location: Eden Heights, 6 Elsie Femi Pearse Street, Victoria Island Lagos.
Mason Fahrenheit 80 Adetokunbo Ademola Street, Victoria Island, Lagos.
Photography: Seye Kehinde @theSeyekehinde
Makeup: @adoestouch for @thebeautyprecinctng