It’s a fashionable throwback! In 2017 Womenswear brand MAJU collaborated with beauty soap brand, Lux to present The Lux by MAJU collection and these lush campaign influencer-led photos were inspired by five variants of the Lux beauty soap range. Each soap variant is inspired by a personality which is embodied in the 5 influencers chosen for the campaign.
Credits
Brands: Maju | @ShopMaju & Lux | @HouseofLuxNG
Photographer: Anny Robert | @anny_robert
Muses: Kehinde Smith | @kehinde_smith, Dodos Uvieghara | @iamdodos, Ezinne Alfa | @beautyinlagos, Powede Lawrence | @powedelawrence, Dimma Umeh | @dimmaumeh
Makeup: D’artiste by Dodos | @dbdbeautystudio
Styling: The Moashy Company | @moashystyling
Creative & Art Direction: Anny Robert | @anny_robert & Victor Kalu for @greywoulfe
Video: Grey Woulfe | @greywoulfe
Location: Tickle Bay Lekki Lagos | @ticklebay
