The fashion industry is buzzing with anticipation as iconic footwear and apparel brand — TOMS prepares to make its grand entrance into the vibrant Nigerian fashion scene.
On Monday, the 2nd of October 2023, In2Africa Distribution, GARMSPOT and TOMS, will host an exclusive fashion show for its launch in Nigeria, showcasing its debut Naija collection and celebrating a fusion of international style with the creativity of local Nigerian designers.
Since day one, TOMS has been on a mission to do good. Renowned for its commitment to both fashion and social responsibility, TOMS is set to captivate the hearts of fashion enthusiasts across Nigeria. According to the brand,
When you buy TOMS, you help fund access to mental health resources for millions of people who need them.
Nigerians can now be a part of this meaningful journey while wearing value, comfort, and style.
TOMS’ exclusive fashion show promises to be a spectacle of fashion, culture, and collaboration. Local designers, known for their distinctive aesthetics and cultural influences will join hands with TOMS, to create a one-of-a-kind fashion experience. From traditional Nigerian attires to contemporary urban styles, the runway will come alive with diversity and creativity.
This event will be hosted by one of Nigeria’s finest actor and media personalities, Emmanuel Taymesan and co-hosted by Ebun Dosumu, an award-winning TV presenter.
Other illustrious personalities expected to be present at the event includ: Tobe Ugeh(TobeSzn), Kamsi Nnaman, Do2tun, Noble Igwe, Eki Ogunbor, Emeka Nwagbaraocha, Saro, Jessica Okoli, Powede Awujo, amongst many others; with a special appearance from Adenike Oyetunde, the founder of Amputees United Initiative and a performance from the Dream Catchers Academy kids.
Scheduled to start at 2:00pm, the event will take place at The Hook Bar in Victoria Island, Lagos, a city known for its thriving fashion scene and creative spirit. This event will create a sensory experience like no other featuring in addition to a spectacular runway show, live music, art installations, and more.
We see this event as a celebration of culture, style, and unity. Nigeria has a rich fashion heritage, and we are here to embrace it. We invite everyone to join us on this journey and be a part of something truly special.
— says Jared Hartman, head of marketing from In2africa Distribution.
The TOMS fashion show is not just about showcasing the amazing TOMS collection; it’s a celebration of fashion with a purpose. TOMS remains committed to its mission of creating a better tomorrow through responsible business practices. The brand’s dedication to sustainability and social impact aligns perfectly with the values of the Nigerian fashion community.
Showing at the TOMS fashion show are Designers: Studio Bonnitta, Goblin & Coal, Ile Fara, Daltimore, 21 Wool Street. Hit the ▶ button below to get introduced to them:
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As the 2nd of October draws near, excitement continues to build across Nigeria. Fashion enthusiasts, designers, and influencers are eagerly awaiting this unforgettable event. TOMS is set to make a lasting impression on the Nigerian fashion scene, and the world will be watching.
ABOUT TOMS
In 2006, we created a new way of doing business by merging profit and purpose. Since then, our mission has never changed; we are in business to improve lives. When you buy TOMS, you help fund access to mental health resources for the millions of people who need them.
We do this by giving ⅓ of profits in support of grassroots organizations focused on creating more equity at the local level. To date, we have impacted over 100 million lives through our giving. At TOMS, we are proud to wear our impact on our feet. From our iconic Alps and espadrilles to seasonal boots and sandals to eyewear and apparel, we bring classic, comfortable, and on-trend ways to show you choose to WEAR GOOD.
As a Certified B Corp, we meet high standards of social and environmental impact. Our score in the Community category is in the top 5% of all B Corp organizations, earning us a Best for the World award. And we are just getting started. Each pair of TOMS that you buy helps us to give more. So join us because when you wear TOMS, you wear Good.