When it comes to Afrocentric luxury, Trax Apparel stands at the pinnacle of excellence, seamlessly blending rich cultural heritage with contemporary fashion. Renowned for their exquisite fabrics, hand-painted designs, and impeccable craftsmanship, the brand has redefined the art of storytelling through fashion. Every piece is a bold celebration of African identity, infused with intricate details that make each garment a masterpiece.
Their artistry took center stage in Nollywood’s highest-grossing movie ever, Everybody Loves Jenifa, where Trax Apparel was entrusted with styling the entire cast. Each outfit was more than just clothing—it was an extension of the characters, capturing their essence with a fusion of traditional African influences and modern elegance. From regal embroidery to vibrant prints, Trax Apparel’s designs played a pivotal role in bringing the film’s dynamic world to life.
At the heart of this creative brilliance is Mark Odiete, the visionary Creative Director behind Trax Apparel. With an unrelenting passion for African fashion, he has spent years perfecting his craft, blending time-honored techniques with innovative artistry. Under his leadership, Trax Apparel has evolved into a brand synonymous with luxury, authenticity, and cultural pride. His designs don’t just dress people; they tell powerful stories of African heritage, craftsmanship, and excellence.
Trax Apparel continues to push the boundaries of fashion, transforming fabric into wearable art. Every stitch, every brushstroke, and every silhouette is a tribute to the richness of African culture, allowing individuals to embody tradition while embracing modern sophistication.
Production Credits:
• Creative Director – Mark Odiete
• Assistant Creative Director – Okhani Williams Okunega
• Photographer – SabieGal
• Fashion Stylist – Zack Styling Luxury