We’ve got exciting news!
Yes we know, updating your closet to suit each new season’s needs is top on your list, The Shade Room lead by Angie Nwandu has partnered with the ShoeDazzle fashion empire to cater to the needs of a fashion girl in dire need of a style revamp.
In an exclusive interview with ESSENCE, Angie who is the CEO of TSR sheds light on the new collaboration.
What customers can expect with the ShoeDazzle partnership
I’ve always wanted to work with ShoeDazzle before The Shaderoom came about. I was one of their VIP customers when I was working my 9-to-5—it was an affordable way to indulge in my shoe addiction without going broke—and hunny, I had a new shoe for every event! I reached out to ShoeDazzle to see if we could do a partnership, and to my surprise, they had been wanting to do one with me; so it was the perfect match. Customers can expect creative shoe names and trendy, affordable styles. We had fun in this partnership and we have curated the perfect shoes for our audience. We wouldn’t put out shoes we wouldn’t wear ourselves!
Key advice for young girls looking to make a name and space for themselves in the business world
I would say find your tribe and stick to it. Business is counterintuitive; so often people think casting a wide net is how you build a great business or following, however, serving ‘everyone’ is the recipe for disaster. The truth is, making a product that serves a specific audience very well is how you build a great business; niche audiences are very powerful. Also, look to solve a problem by creating the solution. If you can serve an underserved market, you can strike gold.
The journey so far
My path was definitely a curated one; in fact, I’m still struggling to build my own blueprint. I don’t think there is a straight-and-narrow path in business. Business is risky and there are a million ways that you can go. You are the captain of the ship and you have to decide which route to take; that’s an extremely stressful and scary task. I’ve had to be a perpetual student of the game—ask for advice, seek great mentors and trust my intuition—to get this far. I’ll have to do the same in the future to continue to be successful.
See full interview HERE
The collection is available on www.shoedazzle.com
Lead Photo Credit: Instagram | @stylistlee