Tyla’s Sparkly New Chapter With Pandora is Deeply Personal

Tyla just added another gem to her growing list of wins.

The “Water” singer and Grammy-winning artist, 23, has been officially named Pandora’s newest ambassador. And in true Tyla fashion, she shines effortlessly in her first of many campaigns for the global jewelry brand.

Titled “Pandora Styled by Tyla,” the campaign features a curated selection of designs that reflect the South African star’s “journey, passions and inspirations,” according to a press release.

And of course, it wouldn’t be a Tyla moment without some meaningful sparkle. The entire collection is centered on Pandora’s widely loved charms, like the Cherry Blossom (a sweet nod to her “Water” music video) and the Shark Tooth Mini which is a bold symbol of her heritage and sound.

You’ll spot her rocking these pieces across necklaces, bracelets, and even hoop earrings. One standout detail: she wears a chain with sparkly letter charms spelling out her fanbase’s name. Talk about personal style.

 

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Bonus? All accessories in her curation are available online.

“Through this collaboration, Pandora and Tyla celebrate the power that jewelry holds to capture life’s most unforgettable moments, inspiring a new generation to embrace their unique stories in their own personal expression,” reads the release.

While the partnership is stylish, it also hits close to home for Tyla.

“Pandora reminds me so much of home because my mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up,” she shares. “Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day.”

Now, she adds with a smile, “my Tygers can have matching friendship bracelets with me.”

From sentimental roots to superstar shine, Tyla and Pandora are crafting a story that sparkles with meaning.