DEMURE  BY DENIKE presents their AW 18 collection.

According to the brand:

 Our  creative  director draws  inspiration from  the fragility of the  Wave Sandstone  formation and the parallels  it has with fashion as a culture,  design as a process, and the often overlooked  reliability that must define  construction.  She acknowledges  the fragility of the  sandstone formations,  built over  centuries through  years of routine and  layering of otherwise unremarkable  sediments.

She  replicates  that sentiment through  ruched tulle, layered at  the hem of a spaghetti dress.  She mirrors its striations and marries  it with her  love of Adire,  creating striped  motifs that speak  to our customer’s rejection  of order and embrace of controlled  chaos.

We  take  direct  reference  from the formations  neutral hues of muted browns  and sallow oranges, and juxtapose  them against defiant purples and unsoiled  whites, referencing  the unyielding  earth in eternal conflict  with water, ferocious and exacting.    This season’s ideas are materialized in  the softness of fabrics; tulle,  chiffon,  silk and twine  as an homage to  the softness of the  formation’s  present incarnation,  and how it is in a perpetual  state of transfiguration.

For  Demure  by Denike,  the  Wave Sandstone  formation is a metaphor  for the tradition that defines  fashion as a pursuit of excellence,  each generation’s achievements hoisted  on the achievements of the generation before  them, resistant to the ravages of time and other  circumstances, but pliable enough that this all-encompassing  force shapes fashion  into the behemoth in which  our creative  director defines  herself today.

BRAND  PROFILE

Who: Adenike  Adegboye, Creative Director, Demure by Denike

What: Unconventional clothing made with ethically sourced, artisan produced  traditional textiles for the everyday stylish African woman.

Where: Contact  Demure by Denike on their website. Follow them on Instagram @demurebydenike

Press/Sales Enquiries:

E: [email protected]

T:  +2349085685165

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